How often have you heard the sentence “If you don’t know something, why don’t you just Google it?” With that in mind, it should come as no shock then that the world’s largest search engine was also the most popular website for several years now.
However, according to Cloudflare, there has been a massive change in the year 2021, where TikTok officially became the most visited domain in the world! How did this happen, and will TikTok continue to rank at the very top of the list? Stick around and find out.
The rise to the very top came quickly for TikTok
By looking at the data from the early months of the year, one would get the impression that TikTok has virtually no chance to grab the coveted number one spot for the world’s most popular website. In fact, during January and February, TikTok was usually ranging from 6th to 8th spot. The situation took a change on February 17, where it finally reached the number one spot.
From that point on, TikTok was usually taking one of the top 3 places, but the months of November and December further cemented its status as the undisputed most popular domain of 2021. A lot of people were surprised to see it outranking Google even on major holidays such as Thanksgiving and the biggest shopping day of the year, Black Friday, but people in the know saw it coming sooner or later.
TikTok also became the most popular social media website of the year
Not only that TikTok outranked industry giants such as Google, Facebook, Microsoft, and Apple, it also replaced Facebook as the most popular social media app of the year.
This is especially important considering the increased popularity of social media due to the world pandemic. Unfortunately, it seems that we still have to pay attention to social distancing for the time being, but at least apps such as TikTok can help us to find entertainment during these strange times.
How TikTok became a platform of choice for businesses in 2021?
While more users flocked to TikTok in 2021 than on any other website on the entire Internet, it took some time before businesses also fully embraced it for the purpose of marketing. There are many reasons why that’s the case, and here are some of the most obvious ones:
- A large base of users – It has officially been announced in September 2021 that TikTok reached a billion active users. That opens tons of possibilities for brands that want to reach new audiences around the world.
- Users are active and engaging – TikTok is created around user interaction, where brands can connect to potential customers through challenges, collaborations, and duets.
- TikTok offers a lot of affordable advertising options – Compared to other social media apps, advertising on TikTok is more affordable, allowing brands with smaller budgets to reach audiences they wouldn’t get a chance to otherwise.
- Influencers are easy to reach – The power of influencers in the digital age is great, and TikTok places all influencers in the dedicated Creator Marketplace section, where brands can get in touch with them and create captivating content that converts.
These are only some of the advantages that made TikTok such a popular choice for brands in 2021, and the data shows that this trend is only going to continue in 2022 and beyond.
Is your business on TikTok yet?
There is a popular expression that says the best time to plant a tree is 20 years ago. The second best is today. We claim that the same logic applies to TikTok as well, albeit for a shorter amount of time. If you need any help with the initial setup, or you want to have a team of marketing experts by your side to represent your brand in the best possible light, we at Adcoom would be happy to do it.
Naturally, if you already tried giving TikTok a chance, but you did not achieve the results you were seeking for one reason or another, contact us today and we can help you get the ball rolling in the right direction. The global popularity of TikTok is the best proof of the great potential this app possesses, and it’s up to us to use it to our advantage.
