In the last year, there has been a meteoric rise of TikTok in all terms. We had an opportunity to witness the creation of another superstar in the social media constellation and a whole new universe when it comes to creativity and enjoying content. There are many reasons behind this explosive growth, but reshaping the way we see social apps and the unstoppable power of this content machine that goes by the name TikTok are key factors behind the transformation of the app from Gen Z reserved platform to viral sensation.
Now executives want to learn a TikTok dance and TikTok trends in 2023. That’s why we prepared the list of the most important tracks to follow that will get you on top of this game!
#1 Memes
Memes go way back and stand as the strongest fuel on all social media platforms. Almost instantly, photos and videos regarding a specific event or without any connection with something, in particular, can flood the networks and home pages. Thanks to TikTok’s creative tools and even more creative users, they manage to take a new form on the platform and get even more fans!
#2 Music Challenges
Songs remain an important part of the TikTok experience. Besides lip-sync as one of the most popular forms on the network, more and more songs are becoming dance and other types of challenges. TikTok has the power to launch a hit and bring the old ones back to life.
Following the success of „Old Town Road“ mentioned before, songs like “I’m a Savage“, “Say So“ and “Supalonely“ had massive success on the platform which helped the songs stuck in everyone’s heads. Also, there’s a great chance you will hear some big throwbacks by Mariah Carey, Kesha or Fergie every once in a while when you open the app.
Always keep both your eyes and ears open for new hits! Or even go through your old music library and make some old hits back in big style! Of course, first make sure this trend is aligned with your brand and choose the music that fits your industry, style and branding.
#5 Food trends
Besides singing and dancing, TikTok users have a lot of fun with food, too! For example, all those videos of whipped coffee you couldn’t miss on all platforms originated on TikTok during the lockdown. Also, small pancakes made as cereal were the next big thing! But participating is not reserved only for handy ones in the kitchen – showing daily routines and personal trademarks for everyone’s favorite dishes is on the rise. And sometimes, food trends on TikTok don’t even need food! Perfect examples are the “Fridge challenge” and “Is it a cake“ joke. So, if your territory is food, feel free to take it.
#6 Influencers and celebrities trends
TikTok is booming and with an endless scroll of so much great content at everyone’s disposal it’s not easy to stand out. That’s why more and more brands are seeing influencers as their way around this problem. Reason why? There’s nothing better for a brand than having an entertaining, authentic frontman. This way, brands can create a great picture about themselves and their products. Also, with the increasing popularity of the platform, more and more celebrities decide to join the party! So, putting a popular face to a brand will definitely continue to be a way for companies to make them look fresh and gain engagement with their audience on TikTok. Maybe it’s time to grab one for yourself, too! Here’s an example – F’real Foods and Haueter family teamed up to build up F’real’s official account. With a help of single video brand has achieved tons of views, likes and impressions with #freal and #frealmilkshake hashtags. Now, page has almost 700k followers and over 12M of likes.
#7 Beauty trends
You can call TikTok a gold mine when it comes to makeup and beauty lovers all over the world. It’s full of trends, product recommendations, makeup tutorials and hacks. The bottom line is you can learn a lot from TikTok beauty trends that wait to be discovered. Also, if you have fierce skills and creativity when it comes to this field, forget about Youtube and Instagram, this is a place to be! For additional motivation, we discovered just a tip of the iceberg with the really popular “Put a face on“ challenge.
#5 ASMR videos
ASMR videos are by no means a new thing. They have been around for years, even before TikTok was invented, on YouTube. ASMR stands for Autonomous Sensory Meridian Response and these videos involve content that provokes feelings of satisfaction and bliss.
These are becoming increasingly popular on TikTok and involve the widest range of things that make some people feel that pleasant tingling down their spine. For marketers, there is potential in these sorts of videos. Since a lot of ASMR is connected to the sound of things, you can make videos that involve opening a packaging of your product or filling a jar with it. Beauty brands can do ASMR unpacking or stocking videos, or videos involving organizing the cabinet. The point is to make using or enjoying your product visually or auditorily satisfying, which should be easily done with a bit of brainstorming.
#6 Local content
The TikTok Nearby feature, which is about to be rolled out, will likely change the advertising game for any brand with a physical location, or several of them. This feature, which comes in conjunction with the location tag that can be added to videos, will allow for your content to be displayed to the users near the tagged location, in a whole separate feed.
This will benefit both the users and the businesses. Users will be able to discover businesses that are conveniently near to them, and to enjoy content that has local relevance to them. Brands will be able to serve more targeted ads and content to the users that are more likely to do business with them, due to the geographic proximity.
#7 Skits
We all know what skits are on SNL and other comedy shows. On TikTok, it’s pretty much the same, except it’s either branded content or user-generated content, and it involves much less production efforts and costs. Skits are based on a commonly shared impression or sentiment – just think of the stereotypical “Karen,” various improper or overbearing bosses, small children saying funny things and such. These short performances can educate and inform, or entertain. Best case scenario – they provide both these values, and when they do, you’re bound to go viral.
Even the most “serious” brands can benefit from a clever skit. A skit can be used to break down the benefits of a product or service in a way that’s easy to understand, to provide usage guidance, troubleshooting, customer interactions and so on.
#8 Using TikTok for search
As we already wrote about in our piece on 10 exciting TikTok trends for 2023, businesses and executives need to pay attention to the rising trend of using TikTok for search. Thanks to search terms in comments below videos, you can click on the top highlighted comment that will take you to videos relevant to the search.
Plus the search itself can often be used to find answers to all sorts of queries, especially the “how to” content, or videos that explain how to use a product/service, how to solve a common problem, and so on.
Executives should try to leverage this feature by providing users with useful, actionable videos that answer a question or solve a dilemma. The benefit is twofold: on one hand, you’re building brand trust, and on the other, you’re improving your visibility and your chances to be discovered on TikTok.
Conclusion
Our lesson for today is simple – in order to make your content win the audience, you need to know the trends. But always keep in mind who your audience is and to adjust viral trends to them. This is also part of the charm of TikTok, making the same thing in so many ways! And if you want to always have insights on the upcoming trends in the future you should consider hiring a specialized TikTok marketing agency like GrowMojo. Feel free to contact us and get the best out of your brand and your TikTok profile!
