From a social media app that many looked down upon as child’s play to a global phenomenon that outranked Google as the number one website in the world, TikTok has certainly gone a long way. Best of all, this entire “transformation” in the eyes of the users happened virtually overnight.
For people in the know, this change was expected to occur organically sooner than later, as TikTok always offered a plethora of interesting features that users would find interesting. Most importantly, it also had a huge marketing potential for businesses looking to reach new customers through the use of social media.
One of the things that make TikTok so unique is the Instant Pages, a tool that if utilized correctly, can significantly increase brand exposure and ad revenue. Find out what makes these In-Feed ads so impressive and why they might be the missing piece to complete your marketing strategy.
What are the advantages of Instant Pages?
First of all, in order to fully explain why you need to use Instant Pages to improve your sales figures, we feel like we need to clarify what makes this feature so unique. Basically, it all comes down to ease of use and speed. Because Instant Pages are native to the TikTok app, their load times are much faster compared to traditional landing pages.
Some might say that they are not even in the same universe when it comes to speed, as Instant Pages are up to 11 times faster than mobile web pages! The other important factor is their simplicity, as brands can choose from a multitude of modern-looking templates. As if that is not enough, Instant Pages are also easily customizable, which allows businesses the freedom to rearrange the look of the page according to their needs. So, now that we covered why Instant Pages are a tremendous tool for brands, let’s focus more on how to use them to drive more sales.
What type of advertising objective should you set?
Before you set out to make a tremendous Instant Page, the first step includes the creation of a TikTok Campaign and Ad Group. After that, there’s nothing left to do but to create an Instant Page. In total, there are four different ways in which you can optimize an advertising objective for your Instant Page, and these include:
- Traffic
- Conversion
- Reach
- Video views
Depending on the needs of your company, you can choose any of these options, or you can create several different campaigns which would cover all of these needs. Still, let’s take a minute and look into each option in more detail, further explaining the benefits of each type of optimization.
Reach fresh audiences and interest them in your product
Before you can even hope to improve your sales numbers through the use of social media, there are some important steps you have to take into consideration. First of all, let’s mention that one of the best ways in which you can use Instant pages is to reach new audiences and inform them about your products and services. You can also use an Instant Page optimized for improved reach in order to showcase your brand values, thus establishing a deeper connection that you can later use to turn them into loyal customers.
Furthermore, campaigns optimized towards an increase in traffic and video views can also be used in order to spark interest in your brand among those who are interested in seeing it. However, the mistake that we often see among TikTok users is the discomfort when it comes to making a clear call to action incorporated in their videos.
If you are trying to establish trust between yourself and the users, try to be upfront about these things, but always do your best to wrap it up in a fun package that will increase interaction and engagement as much as possible.
How to design Instant Pages that will help you to drive more sales?
We can oftentimes see examples of brands that are very hesitant and almost afraid of including a clear and concise call to action in their campaigns. Although this is somewhat understandable, as most companies are afraid of scaring away their potential customers by asking this question too soon, this step is absolutely vital when it comes to making the final sale.
Instant Pages that are optimized towards conversions can help you with that. While the TikTok algorithm will bring warm traffic to your page, it’s still up to you to turn these views into customers. TikTok allows users to choose a modern template that will help them to design a captivating experience for the users, which might impress the users enough to become your loyal clientele.
Still, we are perfectly aware that in the world of marketing, only one thing truly matters – whether you are able to turn your efforts into improved sales figures or not. The most reliable way to achieve such results is by having a team of professionals who will guide you along the way. At GrowMojo, we assembled a crew that is not only knowledgeable but also eager to jump on any new challenge. If you are having any second thoughts about your current marketing strategy, or you want to raise it to another level, make sure to contact us today.
